Interesting article from e consultancy - I think this gives us a view on channel selection for experience activity:
http://econsultancy.com/uk/blog/10871-60-fascinating-digital-stats-from-the-london-2012-olympics
Possible conclusions:
60% of web visits came from mobile devices.
On weekdays 35% of visits came from mobile users, but this increased to more than 50% on weekends.
Average page views per visit (PPV) was 8.26
On the smartphone app the average PPV was 23 while on the tablet app it was 29
Two thirds (66%) of traffic to the site came from search. SEO campaign required
Roughly for every 6 unique visitors to your website to 1 app download
1.9m Twitter followers / received 150m tweets
43% of Facebook users were aged under 24
818,000 Google+ followers
100,764 Foursquare check-ins
The official London Olympics online shop received 1.4m unique visitors with an order volume well into six figures. 5% of orders came from mobile devices.
http://econsultancy.com/uk/blog/10871-60-fascinating-digital-stats-from-the-london-2012-olympics
Possible conclusions:
- Mobile not great for ads or sales but important to web visits and page views per visit
- Facebook was the top traffic referral source after search but interaction huge across Twitter
60% of web visits came from mobile devices.
On weekdays 35% of visits came from mobile users, but this increased to more than 50% on weekends.
Average page views per visit (PPV) was 8.26
On the smartphone app the average PPV was 23 while on the tablet app it was 29
Two thirds (66%) of traffic to the site came from search. SEO campaign required
Roughly for every 6 unique visitors to your website to 1 app download
1.9m Twitter followers / received 150m tweets
43% of Facebook users were aged under 24
818,000 Google+ followers
100,764 Foursquare check-ins
The official London Olympics online shop received 1.4m unique visitors with an order volume well into six figures. 5% of orders came from mobile devices.
- ran 17 online campaigns during the Games, which achieved 5.9bn ad impressions.
- Website CTRs were as high as 0.18%, while average the CTR on the mobile site and apps was 0.3% and 0.56% respectively.
