Here is a pic of how much coffee I consumed...
and with that here are some mind fizzing ideas which we will debate at length internally. This top 10 is not fact but interesting to have a chat about :)
- Social media allows for faster adoption where the best
things become viral and everything else becomes lost. The churn of images
and the over exposure of creativity isn’t a bad thing as fashion becomes
entertainment but you must become the best entertainer.
- The democratisation of social media is an illusion. The
designer or creative leads. The consumer merely uses social media and
aren’t the publishers we think they are.
- Social media is enabling the death of the retailer as
brands can engage consumers and drive to their ecommerce.
- Your community should act as your customer service
where possible. They are a lot more powerful
- Things that are aspirational are consumer hostile. You
cannot be accessible and aspirational
- Conversion online is 3% and offline its 60% and social
media has failed to improve conversion. Reviews improve upon the online
offering but aren’t a solution for offline. Luxury fashion will always
live in the bricks and mortar.
- Your customer cherishes the exclusive and some brands
have ruined product in the minds of the consumer through their openness.
- Social media isn’t about ROI and isn’t scalable but is
a tool to co create.
- Be brave - consider mobile only content.
- Deliver emotion - that is all you need to do J
Brands and services to check out that got signposted in some of the talks:
- Fashion Daily from Asos - mobile only!
- Topshop – Instagram in store / social sharing opps in
store
- Thre.ad –check it out / download the app
- http://editd.com/ -
stats on all things fashion
