Above is a concept for a 3D online Tesco store. However, when you think about the needs of an online consumer and the barriers to purchase you don't jump to a 3D store solution. Click to buy, improved intuitive nav, high res photography and flexible delivery have all helped grow the online grocer market. Shopping in 3D where you can make the physical gesture to pick an item at home just seems a bit weird. Supermarkets should look to further break down the barriers of shopping online - delivery charges, times, substitutions, exclusive offers, loyalty schemes etc. Furthermore, technology should look to reduce friction in a buying process over enhancing experience. This is why I believe NFC, time saving apps and aggregators are generally adopted more readily than new tech like AR or 3D.
