Digital Retail Innovation

Here are some examples of digital retail innovation.It’s quite easy to think how these examples can bridge to social platforms or live on multiple devices.

Starhub Music online: musical Fitting Rooms  - RFID tags were put on clothes which triggered music in the fitting rooms

Fujifilm – using 3d printing to create personal products. 

Unilever Ice Cream Machine - Vending machine that can tell if you’re smiling and when you do it gives you an ice cream http://www.psfk.com/2010/06/unilevers-smile-activated-ice-cream-machine.html#ixzz258bON2FG

Diesel Cam - Interactive installation at Diesel Stores in Spain, being the first store that allows users to share the moment of buying and trying garments on their Facebook profiles from the store. http://www.youtube.com/watch?v=_P-zA90yI64

Highlights - Crowd sourced location based recommendation app.

Uniqlo Happy Machine  - Online and in store the happy machine drives users to check what item is on offer that day. http://www.biglight.co.uk/Uniqlo2/happymachine.html

Netplenish - Aggregates best prices so customers feel empowered and knowledgable when they shop. Reduces the need to shop around and research.

Goertz - German shoe retailer Goertz installed virtual stores in public places like train stations. Using Microsoft Kinect and a giant screen, people were able to ‘try on’ their collection with augmented reality. 

“I Butterfly”, an app that incorporates augmented reality, motion sensor, global positioning system and location based services. See butterflies through your screen and catch them. Use butterfliers as coupons.

Adidas Adiverse – interactive wall in store

Needle – this could work in store too as an added layer to the experience. Connects existing customers and shoppers via live chat. If you go to the retailer website you can chat to customers who can really help you unlike customer sales people. http://needle.com/needle_skullcandy_social_selling_casestudy.html

Oliver Sweeney - Pop up store where people can personalise their shoes. You can see how they could build an app and site that allows for sharing and personalisation which then translates in store to purchase of a personalised product.

Buyapowa  - Buy products together and the price lowers. Would be cool to see this real time with friends. I have seen this in bars where if you order an unpopular drink it is cheaper – like a stock exchange for products.

Oxfam Shelf life - Every product tells a story. When you scan the QR code you are provided information as to the charity story.

Ushuaia Hotel  - Pay using touch